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EA has experienced great success with FIFA Mobile

  • EA Sports fans need more.The company reported it'd 230 million gamers and FIFA Mobile Coins viewers around its EA Sports titles from the past calendar year. Viewership is important, since the curiosity in esports competitions is producing more vulnerability for its EA Sports brand. As an example, the 2021 Pro Bowl went virtual this season with NFL stars rival in EA's Madden NFL 21. The pandemic hastened the expansion that was already happening at EA Sports. FIFA Ultimate Team set a record with six million each day active gamers in December, also Madden reached its greatest participant count in the history of this franchise, which dates to the early 1990s.

    Even less popular sports games like EA's NHL franchise observed growth last quarter with involvement from the match up 13 percent. "Our fans are telling us that they want more of the EA Sports can provide," Wilson explained. "They are playing our games than ever before. They are spending more time together with our articles. And they are connecting with each other, the playersteams and sports they love during our experiences.

    Launching new sports games.Soccer is the planet's most popular game, and there's no greater way to capitalize on that curiosity than just by releasing more adventures on the biggest and fastest-growing gaming platforms, which can be cellular devices. EA has experienced great success with FIFA Mobile at Asia in which the game has 21 million gamers. But there is more to come.

    It just recently announced a new license expansion with the Union of European Football Associations (UEFA), which is the governing body of European football. As a part of this agreement, EA will establish multiple cellular offerings inside the FIFA franchise, including a free-to-play PC version. The company believes that these games can hit 80 million players in more than 15 nations.

    The pending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will assist EA within this wide expansion program across EA Sports. Glu Mobile can help expand EA Sports franchises on cellular, given the achievement Glu Sports has had with Cheap FIFA Coins its Harness Sports Baseball franchise.