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New Deal between Electronic Arts and NFL

  • Take-Two Interactive (NASDAQ: TTWO) surprised many people when it announced a new partnership with the NFL in March to create a series of football matches from the 2021 calendar. In late May, EA announced a new multi-year agreement with the NFL, which is expected to expand Madden's franchise to more platforms, types and e-sports programs. Faced with this agreement and changes, players' demand for MUT Coins will increase accordingly. I suggest that you Buy MUT 20 Coins on GameMS, a large number of secure virtual currencies are being sold on this website. What this may mean for the growth of the Madden series.

    The NFL has experienced a continuous season of rising ratings in the 2019 season, and it clearly sees interactive entertainment as an important way to increase the number of new generation audiences. NFL Commissioner Roger Goodell said in a statement: "This partnership expansion not only concerns the continued success of the Madden NFL franchise, but also creates new ways for our fans to connect our fans with their favorite sports Get up." As the ratings of real NFL games increase, the Madden franchise will also usher in the best year in EA history. Since EA disclosed in a May 28 press release that since the launch of Madden NFL 20 in August 2019, unique participants have increased by 30% year-on-year, and the average number of monthly users has reached a record high.

    In April, Madden’s player level nearly doubled year-on-year, reflecting the driving force experienced by more people at home during the COVID-19 pandemic. On May 5, EA reported that digital net bookings for fiscal year 2020 (ending March) increased by 9% year-on-year, thanks to the company's high participation in high-end products including Madden. Compared with this transaction, EA has gained more from the NFL cooperation. Take-Two's agreement allows it to make a series of non-simulated football games for casual audiences, and EA reserves the right to continue to make simulated football games that mimic real football games and strategies, but there are more.

    This new partnership appears in due course. The new game console will be launched from Sony and Microsoft later this year, and EA seems to have some new ideas to stimulate interest in Madden. EA said in the press release: "This partnership will also focus on design, visualization and development innovation to expand and deepen the world of Madden NFL, affect its gameplay and feeling, and the player's connection to the NFL world. It happened." This cooperation will definitely bring some changes to the game, but the point that Madden 21 Coins are the most important props in the game will not change.

    EA is basically the digital face of the NFL. Partners called it "the largest and most extensive gaming agreement in NFL history." EA did not disclose the revenue of a single game, but this new agreement allows the Madden NFL franchise to be maintained to maintain its recent development momentum and significantly increase its player base in the next game console cycle.